The Winning Strategy That Succesful Realtors Don't Want You to Know

The real estate business is a secretive one. There’s no guidebook or manual designed to spill all the beans. If it was that simple, then everyone and their family would be getting into the business. The simple truth is that the real estate market isn’t a hard one to break into, but it takes time, effort, and money to figure out what works for you. You’ll run into a lot of mistakes if you don’t take the time to research and learn.

Understand the Audience You’re Selling To

Have you ever wondered why some real estate agents specialise in specific properties? Perhaps it’s properties for the seniors, or maybe the area has a high education standard. Every state and city has its own personality and only the realtors that can fully embrace it will understand what their customers want in a home.

Let’s use Roseville Homes as an example. It’s a popular area for sports such as canoeing, fishing, and kayaking. We can tell that it’s a popular area for people that love recreational activities, but there’s also a bustling retail district and major real estate development plans, which hints at the potential growth you can expect to see in Roseville within the next few years. Use this information to your advantage, and create a marketing strategy that shows off not only the property but the area surrounding it.

It Starts and Ends at the Viewing Phase

You need people to see your property. No one picks a home from an online catalogue and orders it on the spot. Buying a home is a long-term investment, and you need to soothe potential buyers into the future you want to sell them. Forget about the long-winded negotiations and phone chats with buyers, your only chance for a successful sale will their first visit to the property.

Contrary to popular belief, removing all the furniture in a house does not make it seem larger. Showing your potential buyers an unfurnished house is like someone showing you a blank canvas; you can ask them to imagine, but they won’t buy it if they don’t see anything. Don’t fall into the trap that some realtors will tell you about making the house seem bigger. You want people to see their future, you want buyers to see where you’ve put the sofa and where they could switch it to, you want to give them examples of room layouts.

The details matter. Don’t set out silly things like champagne bottles, chocolates, and fake flowers. Put things where you would want them. Leave the TV remote on the table, have a magazine hanging off the sofa, let the toilet roll unravel a bit. Your buyers need to see the house in its common state, not a fairytale home.

Use the surrounding area to your advantage when putting the house on display. If the area is known for fishing, then perhaps leave some fishing equipment in the storage areas, hang up some pictures of the surrounding lakes, and when your potential buyers scan the room, point out these items and let them know about the area they want to move into.