The Continued Rise of Amazon.com Stock

Amazon.com has undeniably come a long way since its inception in 1994. As the seemingly unbeatable frontrunner in the virtual retail market, Amazon has just introduced another service that should enhance its appeal to consumers and further its rise in the stock market. Amazon Cash is predicted to solidify Amazon.com's stance in the global financial arena and help it break into the burgeoning markets of Mexico, India, and other emerging economies.

What is Amazon Cash?

Amazon Cash is a financial service that allows customers to add cash to their Amazon.com accounts. They mus request a barcode from Amazon.com. The barcode will then be sent to them via text, email, or through the Amazon website.

Once they receive their barcode, customers can then print it off and take it to retailers like CVS, Speedway, and Sheetz to add $15 to $500 to their Amazon.com accounts. They can then use the cash in their accounts to buy products or services from Amazon.

Amazon Cash eliminates the need for customers to use credit or debit cards or buy prepaid Amazon.com gift cards to make purchases on the website. The service is expected to be especially lucrative in countries like Mexico where fewer than 44 percent of people 18 years of age and older have bank accounts. They can load cash to their Amazon.com accounts and buy whatever they want from the company without having to have a credit card or checking or savings account.

What Impact Will Amazon Cash Have on Amazon.com Stock?

Amazon Cash is predicted to further the appeal of Amazon.com and give it a head start in making monetary services available in countries that have been under served by other worldwide banking and financial businesses. It also is expected to increase the value of Amazon.com stock (AMZN) to new heights. In fact, Barclay's recently reported that Amazon could become one of the world's first trillion dollar companies.

Before it reaches that value, however, it could be the ideal investment opportunity for people who want to add Amazon.com stock to their portfolios. They may find it in their best interests to contact financial advisers and capital management experts like James Dondero to buy stock now before it reaches a level that makes it even more valuable and lucrative to investors.

It may reach that point sooner rather than later given the recent trends of Amazon.com stock. In the last year alone, it rose 46 percent. The introduction of Amazon Cash should speed up its rise in the market and become one of the hottest stocks in recent history.

About James Dondero

James Dondero is the CEO and co-founder of Highland Capital Management, L.P., America's largest manager of collaterized loan obligations per dollar amount. Based in Dallas, Texas, Dondero also serves as both the chairman of the board and the CEO of HCM Acquisition Company. His previous experience in the financial industry includes working for American Express and Protected Life. He began his career in finance in 1984.

He is also a graduate of the University of Virginia's McIntire School of Commerce from which he earned dual degrees in finance and accounting. He volunteers extensively throughout the Dallas area for numerous organizations and charities like the Perot Museum of Natural Sciences and SMU's Tower Scholars Program.